LinkedIn Social Network has launched testing of LinkedIn Premium Company Page subscription, which for $99 will offer AI for text writing and tools to increase the number of subscribers.
The subscription is designed for small and medium businesses.
Exclusive: LinkedIn is testing a new subscription product, which would give companies an upgraded page with AI content features, new tools for growing follower counts and other perks for a potential $99 a month cost. https://t.co/Su9atlp0IB
— TechCrunch (@TechCrunch) April 17, 2024
LinledIn started posting information about the new functionality about a week ago.
So, the monthly subscription will cost $99.99, yearly - $839.88.
Thus, for a hundred bucks, users get:
- custom call-to-action buttons (CTA);
- ability to see who visited the page (unless they have changed their privacy settings). Then these people can be invited to follow the page, regardless of their level of contact;
- AI assistant to improve messages.
It is worth noting that premium services are quite a big business for the company.
LinkedIn also has:
- Premium Career - for job seekers;
- Premium Business for business analytics;
- Sales Navigator for sales departments;
- Recruiter level for talent search and recruitment;
- LinkedIn Learning for professional development.
In March, the company announced that in 2023 the number of Premium user subscriptions increased by 25% compared to the same period last year - to $1.7 billion. In total, the company earned $15 billion this year, of which $7 billion comes from the recruiting business.
It is worth noting, it was recently announced that LinkedIn plans to add TikTok-style videos to its platform.
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